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WHAT IS A BLOG?

A blog is really just a website with more dynamic content. A blogging platform makes posting content to the web as simple as typing into an online form and clicking a button. In addition, blogs typically allow visitors to post their own comments, making blog content more interactive and community-friendly. A website might be referred to as a relatively "static" informational marketing piece suitable for capturing leads. A blog, on the other hand, gives your company a "dynamic" voice. As an added perk, because search engines tend to reward content that is fresh and ever-changing, blogs heighten your profile on the web.

BUSINESS BLOGGING TIPS.

Often times people hear the word "blog" and think of a personal journal - a place to connect with others who have similar interests.  This is a fine description of personal blogging.  Business blogging is different.  Creating content for your business blog should be well planned and follow the un-written code of business blogging ethics.  Following are just a few tips that can help you successfully begin this journey (for a more in-depth look, please sign up to receive our complimentary Business Blogger's Bible):

1. Identify - Who is your target audience - who is your ideal online customer?  Make a list.
2. Brainstorm - What are the interests of your target audience?  What kinds of questions do they look to Google for answers about?  Make a list.
3. Plan - Come up with a content plan for the first 30 days of your blog and make a calendar.  Stick to your schedule!
4. Execute - Create specific, value-added content (blog posts) that provide relevant answers to your client questions list.  You can't connect with that potential client unless your content is a fitting match for the questions they seek answers to via the search engine.
5. Relax - There is very little 'magic' in finding favor with the search engines.  If you consistently think about how you can provide a better online user experience and how you can offer value-added content on a regular basis, search engines will naturally reward you in time.  If it's good for your reader, it's good for you!

CONTACT US.

EDUCATION OPTIONS.

Free Online Knowledgebase
Kinetic clients will have access to our free online knowledgebase and support center at http://kinetic.helpserve.com.  This information base and support center is geared toward Kinetic Blog clients, but anyone can benefit!

Blog University
We offer regular monthly blogging webinars and training emails to our clients.  Webinars are shaped by what you - our client - would like to learn.  If you are interested in auditing one of these classes, please request a free pass.

Free Downloads
Register for our Support Center to access tons of free educational downloads!